SMART GOALS
S - SPECIFIC
DO: Set real numbers with real deadlines.
DON'T: Say, "I want more visitors."
M - MEASURABLE
DO: Make sure your goal is trackable.
DON'T: Hide behind buzzwords like, "brand engagement," or, "social influence."
A - ATTAINABLE
DO: Work towards a goal that is challenging, but possible.
DON'T: Try to take over the world in one night.
R - REALISTIC
DO: Be honest with yourself - you know what you and your team are capable of.
DON'T: Forget any hurdles you may have to overcome.
T - TIME-BOUND
DO: Give yourself a deadline.
DON'T: Keep pushing towards a goal you might hit, "someday."