SMART GOALS

S - SPECIFIC

DO: Set real numbers with real deadlines.
DON'T: Say, "I want more visitors."

M - MEASURABLE

DO: Make sure your goal is trackable.
DON'T: Hide behind buzzwords like, "brand engagement," or, "social influence."

A - ATTAINABLE

DO: Work towards a goal that is challenging, but possible.
DON'T: Try to take over the world in one night.

R - REALISTIC

DO: Be honest with yourself - you know what you and your team are capable of.
DON'T: Forget any hurdles you may have to overcome.

T - TIME-BOUND

DO: Give yourself a deadline.
DON'T: Keep pushing towards a goal you might hit, "someday."